Some early designs for a campaign to encourage non-believes to by into photography.
I say this in a quite literal sense.
Photography in Britain desperately needs to be promoted in a slicker, visible and artitsic way. In this country the genre is far more unseen, unloved and under-valued than in more visual-thinking countries.
From the Japanese to the Yanks, the Germans and, of course, the culturally advanced Dutch, most other nations consume, enjoy and understand photography kore than us.
When is comes to culture, and possibly this is not confined to just photography in the British Isles, us lot are a bit behind the clock.
Buying prints or buying photography books just isn't on the radar of the vast majority of our citizens.
Whether it's for yourself or for others, the industry needs an inirtiative whichinspires people to buy photography - and does not preach only to itself.
There is a growing interet in the consumer part of photograpy
For my part, all my family will be the proud recipients of photo books this year. I hope the images within them will take their breath away and inspire them to look at photography more closely.
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